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/// © Paola Vertemati ///

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Creative-Direction - WHOCARES AGENCY
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Whocares, the company I’m co/founder in 2004, is the first italian agency specifically taking care of Action sports and Sub culture communication. For WHOCARES I’ve been in charge of creative direction of both the company (brand identity, self promotion, etc.) and our clients’ projects.


Currently WHOCARES is taking care of different project in the field of traditional media / 6:00AM Skateboard Culture Magazine, On Line media / www.skateboard.it, Art Shows / The art of skateboarding, events organization / Red Bull City Rumble / Qiksilver bowlriders, Eastpak Art Rider, and jeans production: the Sick Denim project.


WHOCARES client list includes: RED BULL, VANS SHOES, QUIKSILVER, EASTPAK, BURTON, NITRO, ELECTRONIC ARTS, VICE MAGAZINE, JHONSONS PUBLISHING.